AI and Online Travel PR

Join us as we embark on a thrilling exploration of two hot-button topics shaking up the world of travel PR: Artificial Intelligence and Online PR. This dynamic dual-session promises to delve deep into how cutting-edge AI can turbocharge your PR strategies, redefining the travel industry landscape. Will AI dominate the future of PR, or will there be arenas where human expertise continues to hold the fort? We are all set to uncover these intriguing narratives.

Simultaneously, we will navigate the connected topic of Online PR, examining its pivotal role in amplifying a brand’s SEO power. Will the digital tide of online PR eventually overshadow conventional media relations? Join us as we explore this exciting new frontier.


The Panel

Andrew Bruce Smith

AI PR & Comms Technologist

Andrew Bruce Smith, with a 38-year long career, is a specialist in AI comms, digital PR, social media, SEO, and analytics. He has crafted successful digital communication strategies for major brands such as IBM and Apple.

Recognised by the CIPR as one of PR’s top thinkers, he chairs its AI in PR panel and has made notable contributions to the PR industry. Smith has co-authored influential handbooks on media transformation and provides expert training and consulting to a diverse range of organisations.

As a digital pioneer, he was one of the first to harness the potential of e-mail, the web, and Twitter in PR.

Will Hobson

PR + London Director at Rise at Seven

Will Hobson is a digital PR expert with over 10 years’ experience working with some of the world’s largest brands.

Will has experience in several industries from fashion, finance, and Beauty with the likes of Bloom&Wild,  Dermalogica, PrettyLittleThing, GAME, DailyFX and Revolution Beauty

He leads a  team of over 40 PR experts at the fastest-growing search-first creative agency in the world across London, Sheffield, Manchester, and New York offices!

Often known as digital’s answer to Patsy and Eddie!

What We'll Cover

Our thought leaders will dissect each aspect of a travel PR professional’s arsenal, analysing where AI could become the game-changer. From formulating compelling narratives and crafting impactful press releases, to honing media targets precision and enhancing ROI metrics, we’ll examine how AI can metamorphose your daily operations.

As we shift our focus to Online PR, we will scrutinise strategies for generating high-value backlinks and cherry-picking media platforms that align best with your search-based campaign objectives.

Core Topics

Attending TravMedia Meets

TravMedia Meets webinars are free to TravMedia customers who have TravMedia Meets included in their subscription. For non-customers or customers who don’t have TravMedia Meets included in their subscription the cost to attend is £25pp per webinar*

Calendar of Events

First launched in 2020, TravMedia Meets delivers memorable webinars – free to access by TravMedia’s PR subscribers – providing invaluable insights from top travel media speakers and PR experts. We’re committed to hosting six events in 2023.

Travel Editors' 2023 Predictions

Sustainability and Travel PR

When it Pays to Work With Travel Freelancers

AI and Online Travel PR – The Future Revealed

Webinar Topic to be Confirmed

Webinar topic to be Confirmed

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