Previous Session – Thurs 28 May 2020

Previous Session – Thurs 28 May 2020

 

Broadcasting your Campaign

How to secure TV, Radio and Online Results

 

Broadcasting your Campaign

How to secure TV, Radio and Online Results

Our third professional development session on Zoom, ‘Broadcasting Your Campaign’ brings together an A-list panel of specialists to help guide our audience of travel PR professionals through the broadcasting maze.

This fascinating one-hour webinar considers what opportunities exist for memorable broadcast PR campaigns with discussion topics including: Why are there hardly any ‘travel’ programmes anymore? How to pitch a TV series? How to proactively sell in spokespeople as experts for news and features? What are the rules on commerciality? Are the glory days of sending TV crews to destinations for a week of reports and competitions gone for good? Does radio offer greater scope for interviews and destination ideas? Finally, are the rules so tight that you should consider hiring content creators instead, focusing your investment on social results rather than broadcast coverage?

Now Covid-19 has potentially reached a turning point we will consider what ideas might soon get taken up, and which must wait. We’ll also consider whether this a new golden age for broadcast campaigns, or whether greater scrutiny means it’s going to be harder than ever to generate exposure through traditional channels, meaning the time has come to exploit new ones.

Our Experts

Rajan Datar

Presenter, The Travel Show (BBC World), and others

Biography

Rajan Datar is an award-winning, broadcaster, journalist and conference moderator whose career has spanned three decades of current affairs, arts, business and documentary presenting, reporting and producing for the BBC. He’s a specialist in travel programming having presented on the BBC’s flagship The Travel Show (average audiences of 70m) for over a decade and at the beginning of his career hosting one of the first independent youth travel programmes on BBC 2, ‘Rough Guide to the World’. He has recently fronted two lockdown specials for The Travel Show and earlier fronted an award-winning five-part series on Japan which was broadcast earlier this year. His 40 BBC travelogues have included Mongolia (where he wrestled), Brazil (where he abseiled in the favelas), and New Orleans (where he played at a music festival).

David Reilly

TV Producer/Presenter,
YouTube Influencer

Biography

David Reilly is an award-winning broadcast journalist, reporter and TV presenter. He has worked on-screen and behind the scenes for ITV News, nationally and regionally, for the past 20 years. He continues to produce the 6pm flagship programme for ITV News Meridian, when he’s not teaching Journalism at Solent University in Southampton. David also started creating travel videos with his family and his critically acclaimed ‘Life of Reilly’ YouTube channel has attracted more than a million viewers and scooped two national travel media awards.

Carly Reed

Carly Reed, Partner (UK),
Finn Partners

Biography

Carly is a Partner at The Brighter Group, an award-winning, Finn Partners company working across every segment of travel and tourism. With 20 years’ sector experience, Carly has a broad and unique range of experience, spending the majority of her career managing and defining the in-house press office for world-renowned brands including NBC Universal Parks and Resorts, The Shard and Virgin Holidays. With a particular passion for broadcast media, Carly has had much success in the field, from setting up red carpet-broadcasts with top-tier talent to hosting the first wedding at the top of The Shard live on ITV’s This Morning.

Rajan Datar

Presenter, The Travel Show (BBC World), and others

Biography

Rajan Datar is an award-winning, broadcaster, journalist and conference moderator whose career has spanned three decades of current affairs, arts, business and documentary presenting, reporting and producing for the BBC. He’s a specialist in travel programming having presented on the BBC’s flagship The Travel Show (average audiences of 70m) for over a decade and at the beginning of his career hosting one of the first independent youth travel programmes on BBC 2, ‘Rough Guide to the World’. He has recently fronted two lockdown specials for The Travel Show and earlier fronted an award-winning five-part series on Japan which was broadcast earlier this year. His 40 BBC travelogues have included Mongolia (where he wrestled), Brazil (where he abseiled in the favelas), and New Orleans (where he played at a music festival).

David Reilly

TV Producer/Presenter,
YouTube Influencer

Biography

David Reilly is an award-winning broadcast journalist, reporter and TV presenter. He has worked on-screen and behind the scenes for ITV News, nationally and regionally, for the past 20 years. He continues to produce the 6pm flagship programme for ITV News Meridian, when he’s not teaching Journalism at Solent University in Southampton. David also started creating travel videos with his family and his critically acclaimed ‘Life of Reilly’ YouTube channel has attracted more than a million viewers and scooped two national travel media awards.

Carly Reed

Carly Reed, Partner (UK), Finn Partners

Biography

Carly is a Partner at The Brighter Group, an award-winning, Finn Partners company working across every segment of travel and tourism. With 20 years’ sector experience, Carly has a broad and unique range of experience, spending the majority of her career managing and defining the in-house press office for world-renowned brands including NBC Universal Parks and Resorts, The Shard and Virgin Holidays. With a particular passion for broadcast media, Carly has had much success in the field, from setting up red carpet-broadcasts with top-tier talent to hosting the first wedding at the top of The Shard live on ITV’s This Morning.

Following the success of the Professional Development Sessions at this year’s IMM, TravMedia is rolling out a programme of seminars under the ‘TravMedia Meets’ umbrella, aimed at helping travel industry PRs at all levels to develop their skills bases and take on new challenges.

Join our third Professional Development Webinar:
‘Broadcasting Your Campaign’ | 12-1pm BST | Thursday 28 May 2020

Thur 28 May 2020

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12:00pm

Duration: 1 Hour

Thur 28 May 2020

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12:00pm

Duration: 1 Hour

What We’ll Cover

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What Results Can You Expect?

Top-level broadcasting focused on travel destinations has contracted, so we’ll look at how travel brands can otherwise get results. We’ll also consider radio’s considerable scope and take a look at the alternative route of commissioning content creators to generate memorable results through social media.

Who You Gonna Call?

Who are your best contacts for broadcast outcomes? We’ll cover off how each part of the process is handled by the broadcasters, and what’s expected of the you, the PR. What are the rules on commerciality, and how can you influence the end result? We’ll discover it all.

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Questions and Answers

Our moderator will aim to take as many audience questions as possible in the webinar, allowing you to pose questions of our panellists. We also welcome questions in advance of the session.

Your Host

Henry Hemming

Managing Director, TravMedia UK

Henry established TravMedia’s UK operation in 2003 and is CEO and founder of News4Media, which launched Property4Media and Homes4Media in 2005. He has steered TravMedia’s growth, launching IMM in 2013 – now a global event for all TravMedia regions – and launching the TravMedia Awards this year with his team.

Henry is a former travel journalist with over 25 years’ experience of journalism, PR and news distribution, and is a recognised communications expert. He lives in Sussex and is a keen photographer, naturalist, and Beatles fan.

Henry Hemming

Managing Director, TravMedia UK

Henry established TravMedia’s UK operation in 2003 and is CEO and founder of News4Media, which launched Property4Media and Homes4Media in 2005. He has steered TravMedia’s growth, launching IMM in 2013 – now a global event for all TravMedia regions – and launching the TravMedia Awards this year with his team.

Henry is a former travel journalist with over 25 years’ experience of journalism, PR and news distribution, and is a recognised communications expert. He lives in Sussex and is a keen photographer, naturalist, and Beatles fan.

Schedule

28 Apr 2020

Crisis PR in Travel

12 May 2020

What do Travel Editors Want?

28 May 2020

Broadcasting Your Campain
How to Secure TV, Radio and Online Results

9 June 2020

What Makes Travel News?

23 July 2020

In Discussion with Mark Palmer

Schedule

28 Apr 2020

Crisis PR in Travel

12 May 2020

What do Travel Editors Want?

28 May 2020

Broadcasting Your Campaign: Successful Pitching to TV and Radio

9 June 2020

What Makes Travel News?

23 July 2020

In Discussion with Mark Palmer

TravMedia is open to feedback from industry PRs about sessions they believe would prove popular.
Let us know your thoughts.

TravMedia Webinars are complimentary for TravMedia.com UK customers.
*If you are not currently a customer you may be eligible for a trial to provide complimentary access, or be required to make a £15 donation to a TravMedia UK selected charity, details to do so will be shared upon registration.