- 4 April 2023
- 11.00am
- Zoom
- 1 hour
Sustainability and Travel PR
Sustainability is the defining topic of our age, meaning Environmental, Social and Governance (ESG) communications is top of the agenda for travel and tourism brands. Register now for this crucial TravMedia Meets webinar, where we’ll tackle sustainability in travel PR. Join as our panel of industry experts offer their take on how comms professionals can address sustainability and communicate their brands’ green credentials effectively in campaigns, while avoiding greenwashing.
Don’t miss this insightful and forward-looking panel session on the issue of our time.
The Panel
Richard Hammond
Executive Producer & Founder, Green Traveller (Moderator)
Richard is a writer and videographer who has been covering sustainable travel and tourism since the late 1990s. He has been the Guardian’s eco travel correspondent, Editor of Green Hotelier, editor of Sawdays Green Places to Stay, and Travel Editor of National Geographic GREEN. His most recent written work has been for National Geographic Traveller, Financial Times Globetrotter, Sunday Times Scotland, and The Telegraph. Since 2009, Richard has run his media production agency Green Traveller, which works with a range of clients in the public and private sector, as well as PR Agencies to promote specific projects to targeted consumer and trade media. His latest book, ‘The Green Traveller – conscious adventure that doesn’t cost the earth’, was published in 2022 by Pavilion Books, an imprint of HarperCollins.
Chris Haslam
Chief Travel Writer, Sunday Times
Chris Haslam is Chief Travel Writer at the Sunday Times. He has a special interest in conservation and has been writing and broadcasting about sustainability in travel since 2008.
Tess Longfield
Head of Communications - UK/Sustainability, Sabre Corporation
Tess has two decades of PR and communications experience, in house and in global agencies, in the UK and internationally. She was the inaugural CMO at sustainable travel non-profit, Travalyst, where she led on brand, marketing and comms for the coalition of leading travel and technology companies. Her PR agency experience includes Ogilvy in the Middle East, LOTUS (part of W Comms) and her comms career started at bgb communications (now Four Travel). Destinations have been a major part of her comms career, as Head of Global PR for VisitBritain and more recently, the Jordan Tourism Board.
Tess now leads PR for Sabre in the UK and Ireland, South Africa, Benelux and Turkey and on sustainability as part of the global comms team.
Kate McWilliams
Managing Director, LOTUS, part of W Communications
Kate McWilliams is a founding member of UK-based travel PR & Marketing consultancy LOTUS. She has wide-ranging experience working on clients across the travel sphere having represented national and regional tourism boards, tour operators, airlines, hotel groups, travel tech, tour operators and travel associations. Kate has worked on a number of high-profile sustainability campaigns, including the introduction of tourism taxes in the Balearic Islands, Spain’s Slow Travel initiative and LATA’s sustainability charter. On 27 April, she will be hosting Spain’s first sustainability summit and media awards. Kate has been featured on CNN, LBC and in many travel and trade publications, speaking about travel trends. She is fluent in Spanish and is a trustee and volunteer of the LATA Foundation.
What We'll Cover
Join us as a panel of leading sustainability writers and sustainability PR professionals tackle the travel industry’s sustainability challenge.
Core Topics
- Environmental, Social, and Governance (ESG) communications
- Corporate communications
- Aviation
- Carbon Offsetting
- Domestic Tourism
- Press Trip Policies
- ‘Purpose’ fatigue
- Terminology: Net Zero/Carbon Neutrality
- Flight-free Transport
- Greenwashing / Greenhushing
- Positive Impact tourism
Attending TravMedia Meets
TravMedia Meets webinars are free to TravMedia customers who have TravMedia Meets included in their subscription. For non-customers or customers who don’t have TravMedia Meets included in their subscription the cost to attend is £25pp per webinar*
- 4 April 2023
- 11.00am
- Zoom Events
- 1 hour
Calendar of Events
First launched in 2020, TravMedia Meets delivers must-attend webinars – free to access by TravMedia’s PR subscribers – providing invaluable insights from top travel media speakers and PR experts. We’re hosting six events in 2023 including:
*Non-customers may also be eligible for a free trial with TravMedia. Existing customers who do not have TravMedia Meets included in their subscription may upgrade. Contact Louise Napier for more information.