What do Food Editors Want?

29 July 2020 | 11AM BST | Zoom Webinar 

 

Our panel of leading UK food & drink editors provide essential insights into how to generate results with top media

 

 

Join Now

 

What do Food Editors Want?

29 July 2020 | 11AM BST | Zoom Webinar 

 

Our panel of leading UK food & drink editors provide essential insights into how to generate results with top media

 

 

Join Now

‘What Do Food & Drink Editors Want?’, our latest professional development session for food and drink PR professionals, features an A-list panel of editors who will provide essential insights into how brands can generate results with top media.

From knowing how and when to place a new product, news story or survey through to generating interviews with brand spokespeople, this pulsating one-hour session will tell you everything you need to know about working with the nation’s top food and drink editors.

Our Experts

Andrew Ellson

Consumer Affairs Correspondent, The Times

Samuel Goldsmith

Food Editor, Life & Style and Homes portfolios at Future

Helena Lang

Editor-in-chief, Sainsbury’s magazine

Biography

Andrew Ellson is an award-winning journalist who is currently Consumer Affairs Correspondent of The Times. He has been at the newspaper for more than 15 years, having previously worked as news editor, and personal finance editor. In his current role, he covers a wide range of subjects, from supermarkets, retail, and food trends to gambling, property, tax and finance. He also has a strong focus on investigations, and has published exposés of bad practice across the internet retail, property, insurance and gambling industries in recent years. Before becoming a journalist, Andrew worked for several years for banks in the City of London in equity and fixed income markets. He has a degree in Government and Economics from the London School of Economics. He grew up in Gloucester but now lives in east London with his wife and three young children.

Biography

Samuel is the food editor across the Life & Style and Homes portfolios at Future (previously TI Media) – the UK’s largest publisher. He works on print and digital titles including woman&home, Woman’s Weekly, Ideal Home, Livingetc, Country Homes & Interiors and goodtoknow. Samuel has over 10 years’ experience working in the food and drink industry as an editor, writer, educator and cook. He has written features and recipes, developed recipes, and styled shoots for national and international publications such as Waitrose Kitchen, Australian Delicious, and the LAD Bible Group; consulted on a number of best-selling food and drink books; and was a nutritional consultant for BBC’s Eat Well for Less. He is a founding director of award-winning CIC, 91 Ways, and was Editor in Chief of the online coffee platform, and app, Best Coffee. More recently, he joined the committee of the Guild of Food Writers as Awards Co-ordinator. He has recipe tested and assisted for Telegraph food journalist and author Xanthe Clay, appeared on Hairy Bikers whilst working as a sous-chef alongside Orlando Murrin at Langford Fivehead, worked on best-selling food magazines including BBC Good Food Magazine, olive, Delicious, and as a food stylist for Waitrose Kitchen. His recipes have appeared in national publications and he has provided recipe consultancy for cookery books (including The Baker’s Daughter by Louise Johncox and Spice Yourself Slim by Kalpna Woolf) and for award-winning products.

Biography

Helena is the Content Lead on several food and lifestyle accounts at SevenC3 where she oversees the multi-award winning print title Sainsbury’s magazine, together with sainsburysmagazine.co.uk and social channels and WW (formerly known as WeightWatchers). Helena has spent much of her career working on women’s lifestyle titles including Cosmopolitan, Red and Psychologies and discovered the world of food media when she joined Sainsbury’s magazine as deputy editor over fifteen years ago. She then left and went to edit a magazine – Source, for John Lewis – before rejoining Sainsbury’s magazine as Editor in Chief. Under Helena’s stewardship the magazine remains the most widely read, paid for monthly glossy in the UK. The magazine also sells more copies on the newsstand than any other food title. The Sainsbury’s magazine audience is Sainsbury’s most affluent, educated customers and the title is dedicated to those who LOVE to cook, rather than those who have to cook. The title has its own three-person strong cookery team, their own test kitchens and is renowned for its beautiful photography and triple tested recipes. The team work closely with well-known food influencers, top chefs and recipe writers. In addition, Helena has continued to develop the magazine’s travel and health sections both of which are hugely popular with the audience with their strong connection to food.

Andrew Ellson

Consumer Affairs Correspondent, The Times

Andrew Ellson is an award-winning journalist who is currently Consumer Affairs Correspondent of The Times. He has been at the newspaper for more than 15 years, having previously worked as news editor, and personal finance editor. In his current role, he covers a wide range of subjects, from supermarkets, retail, and food trends to gambling, property, tax and finance. He also has a strong focus on investigations, and has published exposés of bad practice across the internet retail, property, insurance and gambling industries in recent years. Before becoming a journalist, Andrew worked for several years for banks in the City of London in equity and fixed income markets. He has a degree in Government and Economics from the London School of Economics. He grew up in Gloucester but now lives in east London with his wife and three young children.

Samuel Goldsmith

Food Editor, Life & Style and Homes portfolios at Future

Samuel is the food editor across the Life & Style and Homes portfolios at Future (previously TI Media) – the UK’s largest publisher. He works on print and digital titles including woman&home, Woman’s Weekly, Ideal Home, Livingetc, Country Homes & Interiors and goodtoknow. Samuel has over 10 years’ experience working in the food and drink industry as an editor, writer, educator and cook. He has written features and recipes, developed recipes, and styled shoots for national and international publications such as Waitrose Kitchen, Australian Delicious, and the LAD Bible Group; consulted on a number of best-selling food and drink books; and was a nutritional consultant for BBC’s Eat Well for Less. He is a founding director of award-winning CIC, 91 Ways, and was Editor in Chief of the online coffee platform, and app, Best Coffee. More recently, he joined the committee of the Guild of Food Writers as Awards Co-ordinator. He has recipe tested and assisted for Telegraph food journalist and author Xanthe Clay, appeared on Hairy Bikers whilst working as a sous-chef alongside Orlando Murrin at Langford Fivehead, worked on best-selling food magazines including BBC Good Food Magazine, olive, Delicious, and as a food stylist for Waitrose Kitchen. His recipes have appeared in national publications and he has provided recipe consultancy for cookery books (including The Baker’s Daughter by Louise Johncox and Spice Yourself Slim by Kalpna Woolf) and for award-winning products.

Helena Lang

Editor-in-Chief, Sainsbury’s magazine

Helena is the Content Lead on several food and lifestyle accounts at SevenC3 where she oversees the multi-award winning print title Sainsbury’s magazine, together with sainsburysmagazine.co.uk and social channels and WW (formerly known as WeightWatchers). Helena has spent much of her career working on women’s lifestyle titles including Cosmopolitan, Red and Psychologies and discovered the world of food media when she joined Sainsbury’s magazine as deputy editor over fifteen years ago. She then left and went to edit a magazine – Source, for John Lewis – before rejoining Sainsbury’s magazine as Editor in Chief. Under Helena’s stewardship the magazine remains the most widely read, paid for monthly glossy in the UK. The magazine also sells more copies on the newsstand than any other food title. The Sainsbury’s magazine audience is Sainsbury’s most affluent, educated customers and the title is dedicated to those who LOVE to cook, rather than those who have to cook. The title has its own three-person strong cookery team, their own test kitchens and is renowned for its beautiful photography and triple tested recipes. The team work closely with well-known food influencers, top chefs and recipe writers. In addition, Helena has continued to develop the magazine’s travel and health sections both of which are hugely popular with the audience with their strong connection to food.

Food4Media is rolling out a programme of Zoom webinars under the ‘Food4Media Meets’ umbrella, aimed at helping food & drink industry journalists and PRs communicate, share ideas, and develop their skills.

Join our Professional Development Webinar: ‘What do Food Editors Want?’ | 11AM BST | 29 July 2020

29 July 2020

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11AM BST

Duration: 1 Hour

29 July 2020

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11AM BST

Duration: 1 Hour

What We’ll Cover
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Pitch Perfect

From who to call and when to call, we’ll cover everything about making a big impact with food & drink editors.

Targeting is Everything

Understand who you’re communicating with and their audience. Learn how to make the right pitch to the right media title, from researching their content to analysing their demographic.

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Questions and Answers

Our moderator will aim to take as many audience questions as possible in the webinar, allowing you to pose questions of our panellists. We also welcome questions in advance of the session.

Your Host

Henry Hemming

Managing Director, Food4Media UK

Henry established Food4Media in the UK in 2005, after launching TravMedia in the UK two years earlier. He’s CEO and founder of News4Media, which launched Property4Media and Homes4Media in 2005.

Henry’s a recognised communications expert with over 25 years’ experience of journalism, PR and news distribution. He lives in Sussex and is a keen photographer, naturalist, and uncontrolled Beatles fan.

Henry Hemming

Managing Director, Food4Media UK

Henry established Food4Media in the UK in 2005, after launching TravMedia in the UK two years earlier. He’s CEO and founder of News4Media, which launched Property4Media and Homes4Media in 2005.

Henry’s a recognised communications expert with over 25 years’ experience of journalism, PR and news distribution. He lives in Sussex and is a keen photographer, naturalist, and uncontrolled Beatles fan.

Register NOW to join our webinar