Previous Session – Tuesday 9 June 2020
Previous Session – Tuesday 9 June 2020
 

What Makes Travel News?

Securing news coverage in consumer and trade media

 

What Makes Travel News?

Securing news coverage in consumer and trade media

Our fourth TravMedia Meets professional development session on Zoom, ‘What Makes Travel News’ brings together two of the UK’s most experienced travel news journalists to discuss how they decide what’s ‘newsworthy’.

This one-hour webinar will cover all the principles behind how the media selects its news output, in the time of Covid-19 and at all times.

Our Experts

Ben Clatworthy

Assistant Travel Editor, The Times & Sunday Times

Biography

Ben Clatworthy is Assistant Travel Editor at The Times and The Sunday Times. As well as helping produce the weekly travel sections for both titles, Ben regularly contributes to the home and foreign news pages, covering everything from breaking travel news to industry trends and consumer habits. He has also previously covered property, personal finance and worked as a general news reporter for the paper.

Pippa Jacks

Group Editor, TTG Media

Biography

Pippa joined TTG (Travel Trade Gazette) as features writer in 2006, later becoming Features Editor, and then Editor from 2014-2017. In her role as Group Editor she steers a team of 16 editorial staff across TTG Media’s print magazines, digital channels and events. TTG Media’s mission is to promote a smarter, better, fairer travel industry, with TTG magazine – printing weekly for the last 66 years – still at its heart. Pippa talks regularly on radio and TV about travel and was named Editor of the Year (Business Media) at the PPA Awards in 2017. TTG Media was named Independent Publishing Company of the Year at the PPA IPN Awards in 2019.

Ben Clatworthy

Assistant Travel Editor, The Times & Sunday Times

Biography

Ben Clatworthy is Assistant Travel Editor at The Times and The Sunday Times. As well as helping produce the weekly travel sections for both titles, Ben regularly contributes to the home and foreign news pages, covering everything from breaking travel news to industry trends and consumer habits. He has also previously covered property, personal finance and worked as a general news reporter for the paper.

Pippa Jacks

Group Editor, TTG Media

Biography

Pippa joined TTG (Travel Trade Gazette) as features writer in 2006, later becoming Features Editor, and then Editor from 2014-2017. In her role as Group Editor she steers a team of 16 editorial staff across TTG Media’s print magazines, digital channels and events. TTG Media’s mission is to promote a smarter, better, fairer travel industry, with TTG magazine – printing weekly for the last 66 years – still at its heart. Pippa talks regularly on radio and TV about travel and was named Editor of the Year (Business Media) at the PPA Awards in 2017. TTG Media was named Independent Publishing Company of the Year at the PPA IPN Awards in 2019.

Following the success of the Professional Development Sessions at this year’s IMM, TravMedia is rolling out a programme of seminars under the ‘TravMedia Meets’ umbrella, aimed at helping travel industry PRs at all levels to develop their skills bases and take on new challenges.

Join our fourth Professional Development Webinar:
‘What Makes Travel News?’ | 3PM BST | Tuesday 9 June 2020

Tuesday 9 June 2020

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3:00pm

Duration: 1 Hour

Tuesday 9 June 2020

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3:00pm

Duration: 1 Hour

What We’ll Cover

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That’s News To Me

Our experts will discuss the importance of everything from press releases to surveys, opinion pieces to photo stories when deciding on what makes news. We’ll also consider the role of exclusives, stories trending on social media, and much more.

Consumer v Trade

We’ll look at how the trade media’s approach to news is often radically different to national consumer media. We’ll consider which outlets may be most interested at the different stages of a story’s evolution.

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Questions and Answers

Our moderator will aim to take as many audience questions as possible in the webinar, allowing you to pose questions of our panellists. We also welcome questions in advance of the session.

Your Host

Henry Hemming

Managing Director, TravMedia UK

Henry established TravMedia’s UK operation in 2003 and is CEO and founder of sister company News4Media, which launched Property4Media and Homes4Media in 2005. He has steered TravMedia’s growth, launching IMM in 2013 – now a global event for all TravMedia regions – and launched the TravMedia Awards this year with his team.

Henry is a former travel journalist with over 25 years’ experience of journalism, PR and news distribution, and is a recognised communications expert. He lives in Sussex and is a keen photographer, naturalist, and Beatles fan.

Henry Hemming

Managing Director, TravMedia UK

Henry established TravMedia’s UK operation in 2003 and is CEO and founder of sister company News4Media, which launched Property4Media and Homes4Media in 2005. He has steered TravMedia’s growth, launching IMM in 2013 – now a global event for all TravMedia regions – and launched the TravMedia Awards this year with his team.

Henry is a former travel journalist with over 25 years’ experience of journalism, PR and news distribution, and is a recognised communications expert. He lives in Sussex and is a keen photographer, naturalist, and Beatles fan.

Schedule

28 Apr 2020

Crisis PR in Travel

12 May 2020

What do Travel Editors Want?

28 May 2020

Broadcasting Your Campain
How to Secure TV, Radio and Online Results

9 June 2020

What Makes Travel News?

23 July 2020

In Discussion with Mark Palmer

Schedule

28 Apr 2020

Crisis PR in Travel

12 May 2020

What do Travel Editors Want?

28 May 2020

Broadcasting Your Campaign: Successful Pitching to TV and Radio

9 June 2020

What Makes Travel News?

23 July 2020

In Discussion with Mark Palmer

TravMedia is open to feedback from industry PRs about sessions they believe would prove popular.
Let us know your thoughts.

TravMedia Webinars are complimentary for TravMedia.com UK customers.
*If you are not currently a customer you may be eligible for a trial to provide complimentary access, or be required to make a £15 donation to a TravMedia UK selected charity, details to do so will be shared upon registration.