AI and Online Travel PR
Revisit our thrilling exploration of two hot-button topics that are shaking up the world of travel PR: Artificial Intelligence and Online PR. This dynamic dual-session delved deep into how cutting-edge AI could turbocharge PR strategies and redefine the travel industry landscape. We looked at whether AI would dominate the future of PR or if there would be arenas where human expertise continued to hold the fort.
Our thought leaders dissected each aspect of a travel PR professional’s arsenal, analyzing where AI could become the game-changer. From formulating compelling narratives and crafting impactful press releases to honing media targets precision and enhancing ROI metrics, we examined how AI could metamorphose daily operations.
MEET The Panel
Andrew Bruce Smith
AI PR & Comms Technologist
Andrew Bruce Smith, with a 38-year long career, is a specialist in AI comms, digital PR, social media, SEO, and analytics. He has crafted successful digital communication strategies for major brands such as IBM and Apple.
Recognised by the CIPR as one of PR’s top thinkers, he chairs its AI in PR panel and has made notable contributions to the PR industry. Smith has co-authored influential handbooks on media transformation and provides expert training and consulting to a diverse range of organisations.
As a digital pioneer, he was one of the first to harness the potential of e-mail, the web, and Twitter in PR.
Will Hobson
PR + London Director at Rise at Seven
Will Hobson is a digital PR expert with over 10 years’ experience working with some of the world’s largest brands.
Will has experience in several industries from fashion, finance, and Beauty with the likes of Bloom&Wild, Dermalogica, PrettyLittleThing, GAME, DailyFX and Revolution Beauty
He leads a team of over 40 PR experts at the fastest-growing search-first creative agency in the world across London, Sheffield, Manchester, and New York offices!
Often known as digital’s answer to Patsy and Eddie!
